Magic Words : What to Say to Get Your Way
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Jonah Berger
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. He has published over 50 articles in academic journals and has written for The New York Times,The Wall Street Journal,[5] and Harvard Business Review. More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind[8] are in print in over 35 countries. Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for organizations like Apple Inc., Google,[8] Nike, Amazon, GE, 3M, and the Gates Foundation.
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Title |
Magic Words : What to Say to Get Your Way |
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Author |
Jonah Berger |
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Publisher |
HarperCollins Publishers India Pvt.Limited |
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Number of Pages |
243 |
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Language |
English (US) |
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Category |
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First Published |
JAN 2023 |
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