Jonah Berger

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. He has published over 50 articles in academic journals and has written for The New York Times,The Wall Street Journal,[5] and Harvard Business Review. More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind[8] are in print in over 35 countries. Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for organizations like Apple Inc., Google,[8] Nike, Amazon, GE, 3M, and the Gates Foundation.