Influence : The Psychology of Persuasion

In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion_x0097_explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don_x0092_t have to be a scientist to learn how to use this Science. You_x0092_ll learn cialdini_x0092_s universal principles of influence, including new research and new uses so you can become an even more skilled persuader_x0097_and just as importantly, you_x0092_ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini_x0092_s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini_x0092_s 35 years of evidence-based, peer-reviewed scientific research_x0097_including a three-year field study on what leads people to change_x0097_influence is a comprehensive guide to using these principles to move others in your direction.