Irrationally Rational : Ten Nobel Laureates Script The Story of Behavioural Economics

V. Raghunathan

Non-Fiction

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You and your friend each have flights to catch at 8 p.m. and your destination cities are different. You decide to share a cab, but get caught in a rare traffic jam lasting several hours. You end up at the airport around midnight, and surely enough, both of you miss your flights. All quantifiable consequences of missing the flights-cost of tickets cancellation, paying for a new ticket, taking a cab back to the city, overnight stay, taking a cab back to the airport next morning, etc.-are expectedly identical for both. Now suppose the airline assistant tells you, 'Sorry, your flight left as scheduled at 8 p.m. sharp.' But your friend is told, 'Oh, how very unfortunate. Your flight was almost four hours late and only just departed!' Who feels the greater disappointment? You or your friend?

V. Raghunathan

V. Raghunathan (born 1954) is an academic, author, columnist, hobbyist and a CEO. He is currently, Director, Schulich School of Business (York University, Toronto), India (Hyderabad Campus). Since 2013, for three consecutive years, Dr. Raghunathan has been featured in the list of top 50 thinkers in management across India and the Indian diaspora. Since 2005, he is also the CEO of GMR Varalakshmi Foundation. Earlier he was president, ING Vysya Bank (2001-2004) and Managing Director, GMR Industries Ltd (2007-2008), GMR Group. He has been an adjunct professor at the Bocconi University, Milan, Italy, since 1990, and Schulich School of Business, York University, Toronto, Canada. He taught finance and accounting at IIM, Ahmedabad from 1982 to 2001, where he held various positions, including Chairman, Post Graduate Programme.

Title	Irrationally Rational : Ten Nobel Laureates Script The Story of Behavioural Economics
Author	V. Raghunathan
Number of Pages	312
Language	English (US)
Category	Non-Fiction
First Published	JAN 2022