Pharma Sales Psychology

50% of the Doctors could imagine the pharma world without sales professionals, and the reason is every piece of information that the doctor wants on drugs is already available online. Pharma sales are evolving, and Customer preferences are changing. What factors influence a prescription? What is the ideal time to engage? Customers’ attention spans are shortening, and the vital job of detailing stays in less than 60 seconds. Do you agree that innovative methods can set you apart from the competition if you cannot differentiate your Products? Technology made it easier to comprehend what, where, when, and how, but did it address the core issue? Do Sales professionals understand the reasoning behind the doctor’s prescription choice? Do you know how and why the customer thinks and feel? Pharma Sales psychology demonstrates how precisely doctors choose prescriptions and helps with subliminal marketing. Every chapter gives you a fresh perspective on how to build rapport with K.O.L. and foster growth. I wrote this book using my experience, discussions with mentors and sales leaders, and training salespeople. Sales & Marketing professionals and business owners will pick up new techniques and psychological concepts to accelerate revenue growth.